Copy for Real Estate Guide Column for 4-27-07 (444 words)
REAL ESTATE PATTERNS
By Ken DuVall
WHAT’S YOUR DNA?
Here’s some excerpts from David Loreah’s new book “All Real Estate is Local”. David is our Nat’l Assn. of Realtor’s Chief Economist. The tendency of media analysts to lump real estate markets into one single entity has obscured the fact that each community- indeed each neighborhood- ebbs and flows on its own timetable based on the attributes that comprise every local market.
During the recent boom years, people lost sight of some basic fundamentals and started perceiving all real estate as a single market. The fact is that each market has its very own DNA: both tangible and inherent components. It has a combination of characteristics, just like human DNA, that influences people to want, or not want, to live in a particular place.
Seeing the uniqueness of each market is critical for consumers to start buying real estate again. More than anything else, today’s cooler conditions stem from a loss of overall confidence. Yet loan rates are low, the economy is not tanking, housing starts and consumer confidence are up, and jobs and incomes are gaining ground. But we keep hearing about falling prices in former boom markets and think the same thing is happening where they live. That depends.
The essential character of real estate DNA is natural: its proximity to water, picturesque mountains, mild weather, nice people, low crime rates, schools and shopping, etc. It is also the result of good community decisions made over the years. San Francisco, today an incredible city nearly destroyed in the 1906 quake, is a case in point, being both picturesque and vibrant. Atlanta, decimated by the Civil War is now a major hub of the South. There are many such examples.
There are DNA intangibles too. New York has Ellis Island, as the entry point for European immigrants led to the unprecedented concentration of talent in one place. People want to live there. Some of it is perception. Los Angeles has the aura of celebrities and glamour, and is a great metropolis. Word of mouth counts too. Consider the impact if Oprah suddenly declared Des Moines, Iowa as the best place in the country to live!
Everything counts all the time, especially right in your own backyard. Is your neighborhood DNA up to par? Is it well kept and maintained? Are your neighbor’s properties attractive? When we show a home for sale in your area, you can be sure you will never get a second chance at that all-critical first impression.
Our incredible boom years did not revoke the fundamental laws of real estate. It’s just that we’ve mistakenly lumped everything together. Ask yourself the question: Where would you rather live: L.A. or Chico?!
Ken owns Ken DuVall & Associates, REALTORS at 3rd Ave. & Mangrove in Chico. Ken was the 2001 President of the Chico Assn. of Realtors and the 1995 Chico Realtor of the Year. See Chico MLS listings at www.KenDuVall.com and call Ken at 345-3700 for all your real estate needs. Free consulting.

